Through this sales training program, I have gained a more systematic and in-depth understanding of how Huatai Battery should shape product positioning, present value, receive customers, and conduct price negotiations in future sales development. This training has provided strong guidance for my ongoing work.
Based on the actual business situation of Shandong Huatai New Energy Battery Co., Ltd., I hereby summarize the learning outcomes and my personal reflections as follows.
I. Key Learning Content
1. How to Shape the Benefits of Our Recommended Products and Solutions
— Based on the principles of “What others don’t have, we have; what others have, we do better; what others do well, we do uniquely.”
When communicating with customers, sales professionals must clearly demonstrate where Huatai Battery’s advantages come from, why we are worth choosing, and what unique value only Huatai Battery as a professional battery manufacturer and supplier can deliver. This enables customers to fully recognize the long-term benefits of cooperating with our factory.
(1) Raw Material Comparison
Huatai New Energy Battery adopts a stable and reliable supply chain system, maintaining long-term cooperation with high-quality domestic and international battery material suppliers. This ensures high purity and consistent quality, while many competitors rely on unstable sourcing that leads to batch inconsistency and performance risks.
(2) Technology Comparison
With more than 30 years of experience in the battery industry, Huatai has accumulated deep technical expertise in dry batteries, carbon zinc batteries, alkaline batteries, lithium batteries, button cell batteries, energy storage systems, and battery cell manufacturing. Our mature formulation systems and independent quality control capabilities far exceed those of many newly established manufacturers.
(3) Manufacturing Process and Equipment
Huatai’s alkaline battery and dry battery production lines are equipped with Canada Hibar intelligent winding equipment, laser welding technology, and MES full-process management systems. These advanced technologies significantly reduce human error and ensure product consistency. In contrast, many small and medium-sized factories still rely on semi-automatic equipment with limited stability.
(4) Cost Control Capability
Thanks to large-scale intelligent manufacturing bases, centralized procurement, and a high degree of automation—combined with the fact that many core components are self-produced by Huatai Battery factory—our manufacturing costs are well controlled. This allows customers to enjoy long-term price stability and supply security, a major advantage for global battery distributors and brand owners.
(5) Brand and Market Presence
Huatai Battery products have been exported to over 80 countries and regions worldwide. Many internationally recognized brands choose Huatai as their OEM/ODM battery manufacturer and supplier, which has established strong domestic and global credibility. This brand endorsement provides customers with natural advantages when expanding their sales channels, while small brands often lack such trust backing.
(6) Capital Strength and Professional Team
Huatai New Energy Battery is supported by a complete R&D team, engineering team, and global service team. We not only help customers “sell batteries” but also provide comprehensive solutions on how to sell batteries, including product positioning, market strategy, and long-term cooperation planning.
2. How to Prove the Value of Our Products and Solutions
Customers do not rely solely on verbal claims; therefore, evidence-based presentation is critical.
(1) Visual Evidence
Professional and targeted images help customers quickly understand Huatai’s real manufacturing capability and quality assurance:
Battery factory production lines (automated dry battery, alkaline battery, lithium battery lines)
Quality control laboratories (discharge testing equipment, cell inspection instruments)
Customer cooperation cases and Huatai corporate showroom
(2) Video Evidence
Videos provide more vivid and convincing proof than text:
Real factory operation videos
Battery safety and performance testing videos
Energy storage and lithium battery application case videos
(3) Documentary Evidence
Written materials serve as formal proof and greatly enhance trust during audits and cooperation discussions:
UL, CE, RoHS certifications
ISO9001, ISO14001, BSCI management system certificates
Cooperation endorsements from major global customers
These materials reinforce Huatai’s image as a reliable battery manufacturer, producer, and supplier.
3. Introducing Products from Five Key Dimensions (FABED Model)
Sales presentations should systematically cover the following five aspects:
Features
Sales staff must have deep product knowledge of Huatai’s dry batteries, carbon zinc batteries, alkaline batteries, lithium batteries, and button cell batteries to demonstrate professionalism.
Advantages
These should be summarized into standardized sales language, highlighting Huatai’s strengths.
Benefits
This is the most critical factor for customers and the key driver of purchasing decisions.
Evidence
Including comparative test data, certifications, customer feedback, and cooperation with well-known brands.
Differentiation
Huatai’s proprietary technologies—such as dual-groove sealing technology, advanced Hibar production lines, and intelligent manufacturing systems—clearly distinguish us from other battery factories.
Applying these five dimensions enables customers to quickly form a comprehensive understanding of Huatai Battery products.
4. Customer Reception Principles
The more respectful the reception, the smoother the negotiation.
Customers who feel valued are more willing to cooperate.
Position-to-position and role-to-role reception.
Matching the customer’s level with appropriate personnel helps establish professional equality and trust.
5. Key Principles of Price Negotiation
Analyze the risks of low-priced batteries and emphasize that “you get what you pay for.”
Shift the discussion from price to value and differentiation.
Increase value-added services to highlight total return rather than unit price.
Every concession must be exchanged for conditions.
Gradually reduce concession margins to show clear boundaries and bottom lines.
These principles are especially critical in the lithium battery and dry battery industries, where safety, stability, and consistency cannot be achieved through low pricing alone.
II. Five Personal Insights (Based on My Role in Market Development Department)
Product positioning must be multidimensional, not merely self-claiming superiority.
Evidence is more powerful than language, especially in international trade.
The FABED model enhances customer understanding and improves Huatai’s professional image.
A strong sense of ceremony in customer reception significantly increases deal success rates.
While price matters, long-term company health depends on cost control, differentiation, service, and value creation, not low-price competition.
III. Three Practical Applications
Present Huatai Battery from multiple perspectives: value, strength, service philosophy, product systems, quality, and environmental certifications.
Actively collect factory photos, videos, and certificates and integrate them into customer PPTs.
Emphasize differentiation before quoting prices, allowing customers to understand the value source.
IV. Immediate Action Plan (Within the Next 10 Days)
Create a “Huatai New Energy Battery Value Presentation Package” using existing videos, certificates, and images, and complete the construction of an English independent website.
Future communications will focus on performance, lifespan, safety, and long-term brand value, rather than price alone, aiming to establish long-term, stable, and mutually beneficial partnerships.
Conclusion
Through this training, I have gained a clearer understanding of sales logic and a deeper recognition of Shandong Huatai New Energy Battery Co., Ltd.’s core competitiveness as a global dry battery, carbon zinc battery, alkaline battery, lithium battery, and button cell battery manufacturer and supplier.
Going forward, I will actively apply these insights in my work and strive to create greater value for the company.
